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±êÌâ: ת¼¸±¾UnisaÉÌ¿Æmaster£¬ÌرðÊÇmarketing masterµÄtextbook
(1)   Course:Marketing Information and analysis
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Birt, J. 2010, Accounting: business reporting fordecision making, John Wiley & Sons, Milton, Qld.
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East, R., Wright, M. & Vanhuele, M. Consumer behaviour applications inmarketing, Sage.
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