标题: Unisa Master of Marketing 的教科书 [打印本页] 作者: kriswang 时间: 26-6-2011 23:34 标题: Unisa Master of Marketing 的教科书 Marketing Management (MARK 5025) New – $70
Kotler, P and Keller, K 2010, A framework for Marketing Management, 4th Edition, Pearson International Edition.
Influencing Consumer Behaviour (MARK 5032) 90%New - $60
East, R, Wright, M & Vanhuele, M 2008, Consumer Behaviour: Applications in Marketing, Sage, London.
E-Marketing (MARK 5080) New - $70
Strauss, J and Frost R 2010, E-Marketing, 5th Edition, Pearson International Edition.
Marketing Across Borders M (BUSS 5380) 90%New - $70
Fletcher, R and Brown, L 2008, International Marketing: An Asia-Pacific Perspective, 4th edition, Prentice Hall.